As a struggling independent musician in a extremely competitive over-crowded marketplace it ought to be left unsaid that you want to stand out from the crowd. There are numerous strategies to do this. There is music publicity, radio promotion, extensive tour presence, and the almighty music advertising and music promotion. You will need to get your message out there –period.
Having your music promoting message out there is one factor but having the correct message out there is yet another. Your skilled image as an independent artist is of the utmost importance in order to rise above the sea of competitors. Most independent bands and independent artists have some sort of a music press kit or music promotion kit that they use for promotional purposes. Typically, musicians will use either a conventional print music media kit, a digital press kit (DPK), or an on the internet EPK (Electronic Press Kit). But just how experienced and convincing are they?
A regularly asked query that I get all the time from my independent artists and musicians is which form of press kit really should we place collectively? Which kind of music press kit functions most effective and is most impressive and efficient? The answer to that question depends on a few factors.
What I imply by this is that I advocate building and sustaining two sorts of press kits — either a print or digital music press kit, and an electronic press kit. The purpose for this is easy. Specific media outlets, labels, venues, music management organizations, and so on. choose a print press kit or digital press kit with your full blown CD so it can be listened too on higher efficiency stereo equipment to get the complete effect of your music and its production qualities. Other individuals favor not to have their workplace congested with piles of press kits, and their preferred technique is just reviewing your music online.
For the motives just noted, we advise you do a print or digital press kit and have 1 on-line as properly. There’s really practically nothing to building an on the net EPK so why not have it offered. There are a few really fantastic EPK solutions out there and they price just a handful of dollars per month. But I am putting an emphasis on the fact that an EPK (Electronic press kit on the internet) is not sufficient. You nonetheless need to have the regular print or digital press kit in your music promotion arsenal.
It is notable to mention that your Music press kit is probably your most valuable promotional tool and it needs to be taken pretty seriously. Other than your CD and live overall performance it is commonly the initially impression of you as an artist that labels, venues, and other music media outlets will get. There are numerous graphic art firms that specialize in the preparation of media promotion kits that you may want to think about if your spending budget permits. If not, for a couple of dollars, a small creativity, and time and effort, you can do it oneself. Here are the standard elements of a print press kit and Electronic press kit, and the professional signifies by which to go about it.
In your standard print music press kit version the components to involve are a professionally designed cover with your logo or photo, a cover letter of introduction, Band or Artist biography, a expert 8- x ten- black and white glossy promotional photo, media feature articles and press releases, album testimonials and quote sheet, your complete length – extended play, or professionally recorded demo CD, an business CD-a single sheet, a small business card and professionally labeled envelope. The supplies needed are heavy stock paper, portfolio cover, substantial envelope, address labels, enterprise cards, and your 8- x 10- glossy photo. Now here’s how to go about placing the print press kit with each other.
COVER AND LETTER OF INTRODUCTION:
Your experienced music press kit must have an impressive cover. This need to incorporate a photo of the artist, artist’s name, and artist’s speak to information. Sort of like the cover of a book. You should also include things like a cover letter of introduction. music beats for sale should introduce you as the artist stating briefly a little about oneself. Never get too specific in this letter you can leave that for the bio and other media which you will consist of.
Make confident you address the letter to one particular certain individual – – being individual is crucial. It provides the appearance of a non-cookie cutter look and that you really feel this media outlet, label, venue, or music agent has significance. Make positive that either at the top or the bottom of this letter you have incorporated your complete make contact with details or your artist’s representative’s contact facts. The cover letter really should be inserted just inside the kit’s cover prior to any other facts. The contact details really should also be integrated at the bottom right on each and every page in the music promo kit.
Artist or Band Biography:
The next page or what would truly be the initially informational page of the music media kit would be your artist biography page. Right here you need to include a short history of the artist or band, a small about every member if it is a complete band. This must be no longer than a single web page and must not be a long drawn out history of the band but just a brief synopsis of what you have achieved and where you plan to go. Much more importantly, you must incorporate things like substantial shows or tours, contests won, radio play, or any achievements that you really feel are noteworthy and might raise you above other people in terms of recognition and development. Preserve it straightforward, concise, and meaningful. If there are no writers among you or your close friends than we extremely advocate getting your band bio written for you by a specialist music copywriter. It’s so vital and it need to be expert.